USAID Thought Leadership Campaign

USAID held an annual campaign to collect examples of staff and partners collaborating, learning, and adapting in their work. The campaign served to underscore USAID thought leadership and advance programming best practices. Under my leadership, the campaign reached record levels of engagement for three consecutive years, with over 70% of engagement coming from new participants. Channels included: 

  • USAID thought leadership blogs

  • Internal and external newsletter promotion

  • LinkedIn engagement and promotion

  • Direct outreach to key stakeholders

  • Events throughout the year to build on campaign outputs

Screenshots of social media posts and a web page announcing the opening of the 2024 CLA Case Competition by USAID Learning Lab, celebrating ten years of CLA with submissions from Africa.