Under my leadership, internal site engagement increased by 70% and external site engagement by 20% in two years. The new LinkedIn page grew to over 9,000 members in 18 months. Strategy included: 

• An external website redesign for a site with 30K+ average monthly sessions

• Regular and engaging touchpoints with technical staff for improved content quality

• A new editorial process with a themed content calendar and regular meetings

• A social media strategy with a refreshed brand voice and style

• Development of a robust, multiplatform analytics dashboard to monitor and inform strategy